Vantage Radiology / Rebranding
ReBranding and Design for large Radiology Practice
Valley Radiologists had been my client for about a decade. They'd grown to almost 40 rads, split between four hospital systems and eight service sites. Once concentrated in the South Sound, Valley was expanding to places further north and could no longer be named "Valley," as it was geographically too limiting. They had tremendous equity in their logo, which we had designed for them 10 years earlier and they did not want to do away with the logo form. They did want to rename their practice to be positioned for the future, keeping a "V" as
part of the word that formed the new name. Pinpoint was hired from among several much larger branding firms to help the company go through both the strategic, visual, verbal and messaging elements and to launch it to Valley's internal audience, external constituents, referring physicians and patients.
OLD NAME / LOGO
MOOD BOARDS FOR NEW NAME
NEW NAME & LOGO SELECTED
WRITING & PUBLICATION OF NEW GRAPHIC STANDARDS, INCLUDING STATIONARY SYSTEM DESIGN
STAFF & RAD CARD REMINDERS OF NAME CHANGE RATIONALE AND KEY MESSAGING HIGHLIGHTS
NEW WEB BANNER SET CREATION FOR VARIOUS SERVICE LINES
NEWSPAPER AD ANNOUNCING NAME CHANGE
NOTE CARDS
BILL STUFFERS W/ NAME CHANGE ANNOUNCEMENT
SERVICE SITE COMMUNICATION UPGRADES TO INCORPORATE NEW BRAND
POSTERS ON ALL CAMPUSES ANNOUNCING NAME/LOGO CHANGE
REFERRING PHYSICIAN FAQ/FACT SHEET
TOP DOC POSTER ANNOUNCEMENTS WITH NEW BRANDING
EXIT HANDOUTS FOR ALL SERVICE SITES
NEW DOC ANNOUNCEMENTS
ALL SITE RADIOLOGIST SHEET
APPOINTMENT REMINDER BLAST TEMPLATE
UPGRADING HUNDREDS OF SERVICE LINE FLYERS, BROCHURES, POSTERS AND ELECTRONIC DOCUMENTS
PHYSICIAN TO PHYSICIAN BIANNUAL NEWSLETTER TEMPLATE
CORPORATE QUARTERLY NEWSLETTER TEMPLATE
UPGRADEING DOZENS OF CODE SHEETS FOR VARIOUS SERVICE SITES, FOLLOWING SITE BRANDING.
UPGRADING DOZENS OF FORM, CAMPUS MAPS AND SERVICE SHEETS
FOLLOWING INDEPENDANT SITE BRANDING.