Pinpoint has delivered the creative for a new Breast Guidebook. This one was completed in partnership with Strategic Edge Partners for our client Southern Surgical Arts (a multi-physician practice). The guidebook will be delivered as both a print piece AND an interactive PDF---live with links to patient testimonials, practcie "tour" videos, social medial links and other interactive elements to keep the content fresh and relevant for patients. The practice has also included actual patient photography throughout the guide. Pinpoint's roll was to wireframe, write, design and produce both the print and electronic version of the guide. This piece will position Southern Surgical Arts as a leader in the Chatanooga market for Breast Augmentation.