Renew Advantage is an innovative private label loyalty program available to medical practices in the aesthetic, derm and cosmetic fields. The program is turnkey and offers an attractive back end suite of cost savings programs for it's particiapting members. We helped to focus their brand and communicate core messages to both the physician and patient audiences. Work including two phases: a launch of their intial brand, marketing collateral and website, followed by a 2nd tier of more tightly revised communication pieces and a relauch of the website, based on client/sales force feedback. I handled all the strategic development, creative direction, art direction, copy writing, print desgin, 2nd wave web design and production for this project. The following are examples from each phase.
Designing semi-custom welcome kits for participating Renew Advantage practices. (3 OPTIONS BELOW)