Renew Advantage Private Label Loyalty Program
Strategic development, creative, branding and design for a Private label patient loyalty program
Renew Advantage is an innovative private label loyalty program available to medical practices in the aesthetic, derm and cosmetic fields. The program is turnkey and offers an attractive back end suite of cost savings programs for it's particiapting members. We helped to focus their brand and communicate core messages to both the physician and patient audiences. Work including two phases: a launch of their intial brand, marketing collateral and website, followed by a 2nd tier of more tightly revised communication pieces and a relauch of the website, based on client/sales force feedback. I handled all the strategic development, creative direction, art direction, copy writing, print desgin, 2nd wave web design and production for this project. The following are examples from each phase.
12-page Brand-at-a-glance publication for sales and internal staff.
(Included board, sales and customer interviews,Strategic Development, writing, design and publication)
Key Sales collateral. Pocket folder with update insert capability.
Launch of first round website (web design, Jacqui Steele)
Trade journal advertising
Preshow eblast
Tradeshow booth and podiums
8-Page Whitepaper explaining program
Excerpts from a 48-slide flat panel rotating show for in-booth use and in-person sales presentations
New benefits update cards for sales folder
Series of eblast creative for message/response testing
2nd tradeshow booth with updated messaging
Matching tabletop booth for smaller shows
Sales force tool development
Site architecure development for site upgrades
2nd round website design & development
Renew Advantage has asked us to help them produce marketing pieces for their clients because of our experience in the
Cosmetic & Aesthetic industries. The above and following are examples of custom created pieces to fit within each clients unique brand to communicate benefits of their individual loyalty programs.
Designing semi-custom welcome kits for participating Renew Advantage practices. (3 OPTIONS BELOW)
