Proprietary Procedure Promotion
Promoting a proprietary service within your aesthetic practice with a campaign strategy to reach multiple patient touchpoints.
The Gallery of Cosmetic Surgery is the only practice in the Pacific Northwest to offer SwiftLift, a proprietary facelift procedure. Dr. Jonov wanted to brand a promote SwiftLift to patients with a campaign that included
television, radio, YouTube video population, PPC, SEO, Content, Web, internet marketing, print collateral and internal point of sale materials. The followin are samples from this effort to "own" a proprietary service in the market.
WEBSITE HOME PAGE BANNER MESSAGING
WEBSITE HOME PAGE DRILL DOWN MESSAGING
PRINT COLLATERAL
SWIFTLIFT PROPRIETARY VIDEO ASSETS ON YOUTUBE OPTIMIZED FOR SEARCH
LUNCH & LEARN EVENT PROMOTION
(Sent via eblast including video assets linked to YouTube)
LUNCH & LEARN EVENT PROMOTION
(Cross promoted internally via print flyer using alternative B&A photos in place of video)
(Cross promoted internally via print flyer using alternative B&A photos in place of video)
LUNCH & LEARN EVENT PROMOTION
(Cross promoted internally via large format poster, using Ms. USA B&A Assets)
(Cross promoted internally via large format poster, using Ms. USA B&A Assets)
