Print Ad Campaign Using Patient Photography

Make your patient marketing exclusive to your practice by using your own patient photography. This practice did--with a very innovative campaign to promote destination surgery.

Pinpoint and Strategic Edge Partners joined forces to create an ad campaign for this Chatanooga client. The goal of the campaign creative was to attract destination travel to Chatanooga for Aesthetic Plastic Surgery. The campaign will eventually appear in Print Ads, Billboards, Airport Signage and Social Media. This campaign is unique because after seeing the original concepts and selecting their favorite, the client decided they would like to execute the final campaign using one of their own patients---a WONDERFUL idea. Pinpoint/SEP worked with the Chatanooga based photographer to provide art direction for the shoot at the Chatanooga train station and the results are absolutely fabulous.
 
This is a great example of how to execute a fun concept (fleshed out with stock photography) and then using that as a road map for creating something completely EXCLUSIVE to your own practice that no one else can duplicate, by using your own patient photography. Below is the complete case study:
ORIGINAL CONCEPTS PRESENTED TO THE CLIENT FOR "CHOOSE CHATANOOGA" CAMPAIGN.
SEVERAL OF THE BEST PHOTOS WE SELECTED TO VIEW IN LAYOUT
FINAL CREATIVE WAS SELECTED
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