PROJECT 6: In a 2-week series of new work to celebrate surpassing 10,000 views on Behance.
PATIENT LOYALTY PROGRAM:
Dr. Lee B. Daniel is a Eugene, OR plastic surgeon. His practice was looking to upgrade their former patient loyalty program to a more comprehensive, branded patient experience that required a deeper financial comittment but yielded much greater rewards for their loyal patients.
This case study shows the preliminary rounds, from program naming, icon creation, color palette development and visual identity--through to patient touchpoint deliverables. We helped the practice not only with the design and content, but with program mechanics, stragegy and execution.
This project was a co-effort between Strategic Edge Partners, who has the strategic consultancy relationship with the practice and Pinpoint, who executed the brand work, design, creative, and copy writing.
The program name is: LIVE BEAUTIFUL.
Preliminary Program Logo Rounds
Top Three Logo Choices / Color palette options
Preliminary Loyalty Card Art
Final Loyalty Card Art
Launch Event Blast
Launch Event Print Ad / Newspaper
In-Office Launch Poster
Program Launch eBlast
Program Brochure (Detail)
(to convert patients from their former, simpler program to the new program)
Card Packaging Selected
Card Packaging Imprint
Series of Certificates
(Welcome billboard, plus complimentary certificats depending on program level chosen.
Housed in package with membership card.)
Internal Tracking Form