Patient Loyalty Program / Plastic Surgery
Design a patient loyalty program for a plastic surgery and medical day spa practice in New Jersey
We've been working with Dr. Godek's practices (The Personal Enhancement Center and Bella Derma Medi Spa) for the past four years on their branding, marketing and strategic creative development. This year, we are launching a great new patient loyalty program in the practice. Below are some of the preliminary designs as well as the chosen program name, logo and launch materials. This is a good case study to show the process of developing the creative behind a loyalty program, a frequently asked question by clients. More to be added as the program grows.
FINAL RESULT
SUPPORTING WORK
PRELIMINARY PROGRAM LOGO COMPS
SECOND ROUND PROGRAM LOGO REVISIONS
FIRST ROUND MEMBERSHIP CARD COMPS
SECOND ROUND MEMBERSHIP CARD OPTION REFINEMENTS
CHOSEN PROGRAM LOGO AND MEMBERSHIP CARD
PROGRAM LAUNCH POSTER
PROGRAM BROCHURE DESIGN
BROCHURE CLOSE-UP DETAIL
