Pacific Coast Plastic Surgery Patient Loyalty Program
Designing a patient loyalty program for a southern California Plastic Surgery practice.
Pinpoint developed this patient loyalty program in conjunction with Strategic Edge Partners, the company who handles all of PCPS's website design, hosting, maintenance and internet marketing activities. We developed this program to fit under the context of PCPS's existing visual brand. Pinpoint's roll in the project was to develop the color palette, name and program logo, in addition to delivering the creative and content on all the card art, promotional materials and collateral for the program. This program launched early last month and has been very well received by patients.
PROGRAM COLOR PALETTE DEVELOPMENT (to work with existing website colors)
(Website designed by Jacqui Steele)
PRELIMINARY CARD & PROGRAM LOGO DESIGN
SECOND ROUND CARD AND PROGRAM LOGO DESIGN
FINAL CARD ART AND PROGRAM LOGO
PROGRAM LAUNCH eBLAST
LOBBY DIGITAL SCREEN DISPLAY FOR PROGRAM LAUNCH
PROGRAM BROCHURE
CARD PACKAGING (METALLIC / EMBOSSED)
