New Aesthetic Practice Branding / Beverly Hills

Develop a brand promise and personality to fit a progressive, double board certified surgeon opening a new practice in Beverly Hills, California.

CASE STUDY ONE: Part of a 2-week series to celebrate 15,000 views on Behance!
Pinpoint has had the honor of helping Dr. Josef Hadeed open his new practice in Beverly Hills, CA. Previously in a group practice in Atlanta, GA, Dr. Hadeed moved to Southern California over the summer. As a double board certified plastic surgeon, Dr. Hadeed has several key areas of focus he wants to bring to his new practice in LA. Pinpoint's job was to discover his unique blend of warmth, personality and charm and meld it with the serious side of his top notch work to unveil a brand that would connect and break through the clutter in this competitive environment. Deliverables included logo design, stationary, website design and development, and all marketing collateral materials. The live site is viewable at:
STATIONARY SYSTEM (Envelope, Business Card, Appointment Card and Letterhead)
SITE VIEWS (see live site at
MARKETING COLLATERAL (Pocket Folder / Menu of Services / Patient Forms)
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