Fall City Dental was a new dental practice opening in...you guessed it...Fall City, Washington. The following set of materials was developed to help Dr. Ryan Hanks build and open his practice in this location. Unfortunatly, the deal with the existing practice fell through, and Dr. Hanks is going to need to open his practice in a different location, outside of Fall City. I am working on his new materials as well and will post that project when finalized. I thought the elements in this campaign were very unqiue in terms of marketing/branding a dental practice. Dr. Hanks is a leading edge, up and coming dentist with an outstanding background and education. His quirky and fun personality is really reflected through the choices he's made in this branding package.