Fit Camp is a very intimate, local gym run by a nationally recognized weight trainer. Originally starting out under the franchise Fitness Together, Zach has recently spun off his own studio here in my home town. Operating on a shoe string budget (ie: client created logo and photos), he is marketing his services to the community in a tiered approach (targeting both one-on-one training and group classes). His aim is to try and reach adults between the ages of 35 - 55 to help them feel better about their bodies and have a healthier, more balanced lifestyle. We are just starting out on the process and as membership grows, so will his marketing efforts.