Of late, we've been delivering a variation on our shorter promotional elbasts that are very indepth and topic specific. I like to call them "info blasts" and they've been met with very nice return on investent. Recipients are able to dive deeper into a topic of interest and have answers to a variety of questions about the procedure in one blast without having to jump around and find it on multiple pages and properties (including B&A images, FAQs, Video, provider bios, and package pricing information. Some of the subject areas we've been working on are high-interest/high-search procedures like Microneedling, Ultherapy, CoolSculpting and Laser Resurfacing packages. Although the examples shown here are static, the actual blasts live-link to multiple assets including video content hosted on the practice site or YouTube channel. These blasts tend to lead to more productive consultations and closed business and are appreciated by patients who are looking for more education and information.