EMR Software Organization Branding
Medplexus was a start up Electronic Medical Records and digital practice management software & services company. Their target were small to medium sized practices across the United States. Located in Silicon Valley, this fast-tract software company needed assistance in building an identity that connected directly with the decision makers in a practice, which included a mix of physicians, clinicians and administrators. The complicated subject of EMR and practice integration needed to be clear, concise, easily understandable and instantly recognizable in a sea of competitive product offerings.