Communicating the benefits of a new program to help families avoid foreclosure
Estate Rescue is a Pacific Northwest Financial firm founded to help homeowners avoid foreclosure with an innovative program that links investors with 'in-trouble' families. The program is a win-win for both the families (who get to stay in their homes, maintain ownership and equity, avoid foreclosure and stabilize credit ratings) and investors (who gain interest on their investment while the family works to 'buy back' their leased mortgage.
Estate Rescue hired me to develop a friendly, easy to understand set of tools to communicate their program from both a visual and verbal standpoint. We developed all the copy, design and illustrations to 'de-complex' their message and make the pieces non-threatening and trustworthy.