Pinpoint helped PatientNOW develop a modular email drip campaign to help their sales staff manage leads within their pipeline. The drip campaign follows a demo inquiry through each stage of the process including scheduling, reminder, demo recap, follow ups, post purchase timelines and reviews modules. The blasts have been designed within the company's email template system to be easy to use by sales staff. Each staff member can quickly go into the back end, select the drip blast that's next in the sequence, personalize it with custom modules of interest to their client and make it personal with their own photo and contact information.
DRIP #1 / PRE-DEMONSTRATION SCHEDULING AND INFORMATION
DRIP #2: DAY OF DEMONSTRATION REMINDER
DRIP #3: DEMONSTRATION FOLLOW UP
DRIP #4: POST-PURCHASE TRAINING & IMPLEMTATION SCHEDULE
DRIP #5: TRAINING SESSION SCHEDULING BLAST
DRIP #6: NO-PURCHSE 60 DAY FOLLOW UP BLAST
DRIP #7: REQUEST A REVIEW BLAST
CUSTOM MODULES FOR SPECIFIC AREAS OF INTEREST / SALES STAFF CAN USE TO MAKE DRIP #3 MORE PERSONALIZED TO EACH PRACTICE.