Healthy Expressions Dental is a practice located in rural Eastern Washington. The practice is owned by an amazing husband and wife team who are very authentic and down to earth. The community they serve is quite mixed--ranging from migrant workers to agricultural specialists to academics. Many families have fixed incomes and can not afford even the most basic dental care. The practice recently hired me to help them focus their branding signals and overhaul marketing materials to better connect with their community and help portray a professional image that connects with the repuation they have of excellent care tailored to what families can afford.