Cosmetic Patient Loyalty Program
Design and implement a robust patient loyalty program for a Cosmetic Surgery practice and medical skin and laser center
The Gallery of Cosmetic Surgery has been a client for four months. We are working to give their brand a facelift, in addition to rounding out their online presence with robust video content, SEO/SEM, social media and local search initiatives. It's really paying off. For the new year/2014 we are focusing on building patient loyalty, referrals and retention. The Spectacular You! program is a loyalty card program the practice is running with their patient management softward (PatientNOW @ www.patientnow.com). We handled all the moving parts of this program, including program naming, identity development, strategic development, launch and ongoing communications, and built in promos as the year moves forward. The overall look and feel fits nicely under the unbrella brand we've built for the practice. See the case study for practice branding on Behance as well.
FINAL PRACTICE LOGO & PROPOSED LOYALTY PROGRAM LOGO / LOYALTY CARD ART
CHOSEN PROGRAM LOGO / CARD ART
IN-OFFICE PROGRAM LAUNCH POSTER
GENERAL PATIENT LIST - PROGRAM LAUNCH BLAST
PROGRAM OVERVIEW BROCHURE
GENERAL PATIENT LIST LAUNCH LETTER
VIP LAUNCH CARD & PROPOSED PACKAGING
WEBSITE HOME PAGE BUTTON
DEDICATED WEB PAGE
INTEGRATED WITH ONGOING PATIENT MARKETING
