CHARITY AUCTION / BENEFIT PROMOTION
Event promotion and artistic direction for a black tie charity auction and gala event.
An auction for Alice...
Merit Financial, a Seattle-based financial corporation hosted an annual black-tie Charity Auction & Gala Event to benefit children through various local organizations. For the event year showcased below, the client wanted the evening gala to have an Alice in Wonderland theme...but not with an 'acid-dropping-psychedelic ' tone...
but more of a 'discover-wonders-through-a-child's-eye' tone. The event benefitted children through the Cystic Fibrosis Foundation and Habitat for Humanity. The logo was created several auctions back, to stand through the years, regardless of the changing annual event theme. The rest of the images below show the event's creative direction and design solutions ranging from pre-show save-the-date announcements, registration and sponsorship mailings, event signage, and excerpts from the 50+ page silent and live auction catalog.
ANNUAL EVENT LOGO
SAVE-THE-DATE MAILING (OUTER SLEEVE WITH SLIDE-OUT TRIFOLD INSERT)
SPONSORSHIP & REGISTRATION MAILING
EXCERPTS FROM AUCTION CATALOG
DIRECTIONAL 'WELCOME' SIGNAGE
REGISTRATION TABLE SIGNS
SILENT AUCTION DIRECTIONAL SIGNAGE
ACTIVITY SIGNAGE