BRANDING & MARKETING A RADIOLOGY PRACTICE
Branding and marketing for a Radiology Practice
A Decade of work for Valley Radiologists
From Naming and Graphic Standards conventions to simple map illustrations
From Naming and Graphic Standards conventions to simple map illustrations
Valley Radiologists is large Radiology practice spread across three hospital systems and nine service sites, with complex naming conventions and partnerships. With over 30 highly specialized rads, this 50+ year old practice has an excellent reputation in the Puget Sound region. I've worked with VRads for over a decade, and helped to guide the design of the practice's rebranding initiative 11 years ago (including logo design and new graphic standards). Through the years, we've worked on literally hundreds of projects including anything from complex medical form design & map illustrations--to artwork for promotional merchandise--to patient communication pieces--to physician newsletters and reports--to large format banners and posters--to invitations and announcements. Below are just a few of the elements we've created over the years.
THE VALLEY RADIOLOGISTS LOGO IN VERTICAL AND HORIZONTAL FORMAT
AN OVERVIEW OF THEIR NAMING CONVENTION 'TREE'
PHYSICIAN TO PHYSICIAN COMMUNICATION: QUARTERLY NEWSLETTER
PHYSICIAN TO PHYSICIAN COMMUNICATION: TECHNOLOGY REPORTS
IMAGING CDs
EXAMPLE OF ONE OF THE MANY FORMS / MAP ILLUSTRATIONS CREATED FOR SITES & SERVICES.
PATIENT COMMUNICATION PIECES
PATIENT COMMUNICATION PIECES
PATIENT COMMUNICATION PIECE
PROMOTIONS
VARIOUS SPECIALTY ITEMS: NOTEPAD ART, MOUSEPAD, THEMED HANGTAGS
NEW RAD ANNOUNCEMENTS & PROFILES