Marketing a highly complex set of security product solutions for the IBM i
I've been working with SkyView Partners for over a decade now. Their complex set of products are marketed internationally. The company is headed by Carol Woodbury, recognized globally as one of the leading authorities on IBM system security and policy. Over the years, we've overhauled their logo and business paper system, and have created a simple hierarchy of supporting icons to differentiate their many product offerings while still fitting under the overall corporate umbrella. They like to use humor and irony in their ads, eblasts and tradeshow promotions. It's a pretty cynical, highly intelligent and off-beat audience they cater to.