BRANDING & DESIGN FOR A CLOTHING COMPANY
Develop the brand, design and messaging plan for a clothing line
Clothing Company Takes Flight
B.good Athletic is a fashion forward line of women's tennis clothing--with sexy, feminine and functional clothes designed by woman players for women players. They are in the high-price, high quality category with a target of wholesale buyers in specialty shops, clubs, resorts and online venues. This project started as a grass roots, ground up venture and the resulting images show the range of agency services provided.
LOGO DESIGN
VISUAL ASSOCIATION & TAGLINE
PHOTOGRAPHIC STYLE & TREATMENTS
BRAND SUMMARY
PHOTOSHOOT CONCEPTING, ART DIRECTION, LOGISTICS & MANAGEMENT
BROCHURE, LINE CARD & EBLAST CAMPAIGN
POINT OF PURCHASE POSTERS, HANGTAGS, LABELING SYSTEM
TRADE SHOW MAILINGS, LINE SHEETS, PROMOTIONAL COUPONS
COPY WRITING SAMPLE FOR ONE OF THE COLLECTIONS IN THE LINE
COPY WRITING SAMPLE FOR ONE OF THE COLLECTIONS IN THE LINE.
SECURED PRESS COVERAGE & PROVIDED VISUAL ASSETS FOR ARTICLE
WEBSITE & FACEBOOK PAGE